5 Tips for startup
Marketing is a process where company jumps in the market to create awareness about their services and products among the people so as to attract people towards Company and convert them to consumers/customers. It is required so as to increase the profit levels of Company because as the number of customers increases the profit of company rises.
Customer is directly proportional to Profit/Margins of company.
There are plenty types of Marketing Strategies that a company can choose from depending on requirement and ease. Some of the Marketing types are:
Internet Marketing:
In today’s world internet has become the basic necessity of life, almost everyone jumps onto the internet to search, review and compare the products they are looking for. Internet is the medium through which user can sit on his couch and have knowledge about all the out world, user can compare the prices, reviews, services and quality of the product before going to the market. Usually now a days people prefer to have full knowledge about the product before they start there search as a customer in market.
That’s the reason Internet Marketing is quite important in today’s world. The very first step towards Internet Marketing is having a Website. Website is the Virtual Representative of a company. Website can present the company in Internet Marketing world in every means that company wants, Company can have there portfolio, testimonials, images, contact details every single thing that company wants there customer would love to know about them.
Apart from this Internet Marketing can also be done by having online advertisements, online discount coupons and many more ways.
Offline Marketing:
Offline Marketing is opposite to Internet Marketing. In this world of technology there are few people who prefer reading newspapers and pamphlets.
Marketing can also be done through advertisements in newspapers or posting pamphlets along with newspapers or by directly posting fliers home to home.
Company can also decide to have some sales representatives who can sell there products door to door.
Outbound Marketing:
Outbound marketing is interruption-based marketing. The focus of this kind of marketing is to make a planning in such a way that some percentage of audience to listen for the interruption in storyline and convert them to customers. This type of marketing includes medium such as Radio, Television, Billboards, Direct Mail, Newspapers, door-to-door sale etc
Inbound Marketing:
In bound Marketing is promotion of company through SEO, Keyword searching, content/blog, video, e books, newsletters etc. This is also called as permission marketing. Key points for this marketing is to have the medium in which audience have given you permission to communicate with them and secondly, provide the information to the customer in which they are interested, such as customers can ask questions to you and Company should have a representative who can communicate with the customers and provide them satisfactory answers.
Newsletter Marketing:
Newsletter Marketing includes sending the valid information to the interested customers. Some companies send newsletters through mail but now some prefer to send newsletters via email. Email is cheaper and faster, and suitable to create more relevant newsletters. Company can provide all relevant information in newsletters by designing it in attractive format and can also provide information for the promotions, discounts going on within the company.
Social Media Marketing:
With the changing world more people are attracted towards social media, its not just to make friends or have chats Instead Social media is now large scale platform for business also. Social media marketing includes marketing on google, facebook, twitter or any other medium via internet which can target maximum of users for the company.
Promotional Marketing:
Promotional Marketing is technique to raise awareness of product/brand/services among customers. It can include Sale, discounts, monthly discounts, new stock arrivals any kind of strategy that company can plan to attract as many as customers they can.
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